This week’s paragons of publishing were another charming publisher full of nurturing zeal, Lisa Highton of Two Roads, presenting with Literary Agent of the Year, Gordon Wise.

It was apparent from everything about her that Miss Highton is one of those dedicated people to whom their clients and their books are everything, and for whom there are no boundaries. She describes her imprint, Two Roads, as a tiny Russian doll inside the lager Hachette shell. She appears to have been given the space to do what she loves to the best of her ability, which is clearly formidable – so well done to the creative person who actioned that blue sky thinking because hearing her speak,  you just know that if she loves your book, there are no limits to what she would do to help you. That much dedication can be scary stuff, yet as a speaker Lisa Highton is hilarious if you are on her wave length. She describes her process of selecting books to publish as a sort of mutual heat-seeking process, there is a feeling of having found one another when editor and author are right for each other.

One of the most interesting things that came out of the agent editor double act last night was an insight into the agent’s pitch letter to a editor. As agent of the Year, Gordon is of course a superstar at the pitch letter, giving a flavour of the book akin to the blurb on a book jacket, but sprinkled with signals to the editor about the kind of work and author he is presenting. Both Miss Highton and Gordon Wise referred somewhat coyly to these signals as ‘little tweaks’, but did not give any real examples. My imagination was instantly bombarded with hideous possibilities, which I don’t intend to share here.

As an editor, the agent’s pitch letter is particularly valuable if it shows that the author has understood what her work is about, something not as easy to achieve as you might expect, according to Lisa Highton. That has certainly been the case with my own jottings. Plan as I might, I have to follow the path before me all the way to the end to really know where I am going. The letter will also tell the editor if the agent has understood what the book is about, which is just as important.

Shockingly,not all agents send pitch letters. I don’t know what they do – just lob the proof out of a passing vehicle and hope it lands on the right person’s desk? Ping it off into the ether and go down the pub. Possibly. Some letters are appallingly generic apparently, not having been properly updated since the previous mass-mailing or correctly tailored to a specific person. Although they didn’t say so specifically, the hot tip in the subtext here, is to try and find out if an agent does proper pitch letters during your preliminary discussions with him or her. Now I’ll be racking my brain to think of subtle ways to ask that question without exploding a relationship before it’s started.

And while we’re on tips, the parting messages from both speakers were:

Lisa Highton- Be yourself. Nobody can fake a voice.

Gordon Wise- Although it’s a learning process, try to write something other people will want to read or else you’re just writing for the bottom drawer.

(The course includes six weeks of visiting speakers spread over six months. The next one isn’t for a few weeks.)